Beauty and creativity is part of the KIN Culture DNA. We have always wanted to manufacture something that has a greater purpose. We recently held the launch for our online store. It was a perfect evening, complete with a range of quality designer products, delicious food and great company.

Products with a cause is a dream that grew on us from day one. We all buy clothes and shoes from retailers and large corporates. Every now and then chaos enters our lives when a mid-season sale is announced. The problem is this: more often than not, retailers exploit the poor to produce products which we, the consumers, love to buy. The catch: ‘we’ help the guy at the top to become rich, by taking advantage of those who make the products and will forever be stuck in poverty.

The products in our online store are hand-made South African products. We partner with organisations and companies who aim to uplift and up-skill local communities by providing favourable working environments, opportunities to workers and have a high regard for best-practice principles. The end product is that consumers will now buy products manufactured in a great working environment and where the profits are for the benefit of orphans and vulnerable children.

The launch of our store had creativity written all over it. Daddy.O was a perfect fit for our products. The raw-beauty of the evening was captured by the fresh produce that caught everyone’s eye. Colour coded platters with figs, a variety of tomatoes and tropical fruit were complimented by decadent breads and cheese, with various spreads.

As you walked in the smell of freshly brewed coffee put you at ease. The guys from ‘Fleet Coffee’ were an inspiration to us. These guys train individuals from local communities as baristas and then they use events like these to work their magic.

The night was complete with a great video explaining the concept of our online store and a few stories of our collaborators.

An event like this is successful because of like-minded people who support our cause. Thank you to Daddy.O for a great venue, ‘ButtaNutt‘for donating your delicious nut spreads and Nicolette Kapp Photography. We would also like to thank the following suppliers for their contributions which helped us make this night successful:

– The Skinny Juice Company
– Fleet Coffee
– Schoon De Companje
– Pesto Princess

The next exciting piece to this puzzle is KIN Culture will be having a pop-up shop in the Cape Town CBD during the month of June. We would love to meet you there and have a cup of coffee together. What are you waiting for let the shopping begin www.kincultureshop.org.